For consumers, “watching television” no longer means sitting in front of a traditional television set.
A full 20 percent of consumers have either dropped a paid television subscription, also known as “cutting the cord,” or are prepared to do so because they “can watch all or most of [their] favorite TV shows online,” according to Deloitte’s recently published State of Media Democracy survey.
The survey, the sixth of its kind, looks at the shifting media-consumption habits of Americans between the ages of 14 and 75. Consumers, particularly young adults, are increasingly relying upon an array of connected devices, including smartphones and tablets, to do things like watch movies and television shows and catch up on the day’s news, while older Americans are far more likely to prefer the printed page to any digital substitute.
The study, conducted last September and October, notes the increasing percentage of people who no longer cite the traditional television set as their preferred method of watching feature-length movies and television programming.
Sixty-nine percent of consumers last year called the television set their preferred method of watching movies, compared with 75 percent in 2010, 82 percent in 2009, and 93 percent in 2008.
As the interest in consuming such content in the traditional manner at a set time, at a set location, declines, the interest in streaming such content on different devices has grown.
Only 4 percent of consumers in 2009 reported using subscription streaming services, like Netflix, to watch television content. That number doubled to 8 percent in 2010, and increased to 14 percent last year. Netflix said this week that consumers streamed some 2 billion hours of television content in the fourth quarter of 2011.
A full 20 percent of consumers have either dropped a paid television subscription, also known as “cutting the cord,” or are prepared to do so because they “can watch all or most of [their] favorite TV shows online,” according to Deloitte’s recently published State of Media Democracy survey.
The survey, the sixth of its kind, looks at the shifting media-consumption habits of Americans between the ages of 14 and 75. Consumers, particularly young adults, are increasingly relying upon an array of connected devices, including smartphones and tablets, to do things like watch movies and television shows and catch up on the day’s news, while older Americans are far more likely to prefer the printed page to any digital substitute.
The study, conducted last September and October, notes the increasing percentage of people who no longer cite the traditional television set as their preferred method of watching feature-length movies and television programming.
Sixty-nine percent of consumers last year called the television set their preferred method of watching movies, compared with 75 percent in 2010, 82 percent in 2009, and 93 percent in 2008.
As the interest in consuming such content in the traditional manner at a set time, at a set location, declines, the interest in streaming such content on different devices has grown.
Only 4 percent of consumers in 2009 reported using subscription streaming services, like Netflix, to watch television content. That number doubled to 8 percent in 2010, and increased to 14 percent last year. Netflix said this week that consumers streamed some 2 billion hours of television content in the fourth quarter of 2011.
